PROFIT PLANNING AND MANAGEMENT

  • In a competitive business landscape, business managers must lead by setting targets, and build work plans and strategies, to meet the objectives.
  • This programme sets out the framework and an approach for the business manager, to set achievable profit targets for his or her team, and follow up activities to secure the planned objectives. This is extremely useful for product and division managers in the organisation.
  • Profit planning and management should not be treated as an accounting activity but as a management strategy in response to a changing market place. The learning content and approach acquired from this programme will help the manager and his or her team to build a more comprehensive corporate strategy beyond planning for the annual profit performance.